Tested on : Blog of a SaaS Platform
Effort: estimate 1-2 Hours on WordPress blog
Area Of Change: Display of offer / information
Hypotheses: We wanted to test if we show the information/offer continuously on top of the pages, does it helps in changing the CTR, conversion and what is the impact on revenue
Period of Test: 10 Days (result are based on the given period)
Retention: Not tested
Conversion: Increase by 23.4%
Engagement: Not Tested
Revenue: Increase by 0.9%
Law Applied: Seven time information to display to register in users mind.
Usability: Not Impacted
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